# Vision, Mission & Focus

<figure><img src="https://3885682658-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FkjDT6pI8WaRGBwE2GxNJ%2Fuploads%2FedtEY0XJwSIkcnyiQ5xR%2FAF3802E3-1C04-4043-A15A-CB4F11816ADA.png?alt=media&#x26;token=455dfc42-0317-4fdd-ae92-956775eb4a9e" alt=""><figcaption></figcaption></figure>

<details>

<summary>📜 Our Vision</summary>

To create a premiere, rare, and recognizable brand that unites web2 and web3 cultures through the love of food, entertainment, and marine life! Ultimately developing a brand that supersedes the barriers currently existing between the two while providing a fun, valuable atmosphere for community and holders alike.

</details>

<details>

<summary>🚀 Our Mission</summary>

Our mission is to provide a fun, entertaining NFT community alongside immense holder value by the power of an unparalleled story, iconic art, creative minds and innovative technologies. Creating a premiere recognizable brand within the food, entertainment, and marine life industries.

</details>

<details>

<summary>🦞 Our Focus</summary>

#### Web2

Our projects current focus is establishing Haddie as a premiere web2 brand through GetMaineLobster's web2 exposure. Using its various ties to produce, promote, and effectively distribute the HBC line of products to increase recognition and value of the Haddies brand and story.\
\
Currently Haddies Bay Hot Sauce has been made available at 12 different food truck locations in Austin Texas. This is just the first of many avenues and opportunities we plan to exploit in favor of driving recognition to the Haddies brand. All in efforts to increase overall community IP value for our holders.&#x20;

#### Web3

Our projects current web3 focus is the migration of holders and minting of HBC from BNBChain to Ethereum. Alongside reconstructing/retooling the projects concepts to fit current consumer standards and expectations. Whitelist mint promotions and community driven events have begun with an expected mint date of April 14th!

</details>

{% hint style="info" %}
**Did you know?** HBC is inspired by Haddie, the 1-in-100-million cotton candy lobster featured on CNN, National Geographic, NPR & more top tier media outlets… with over 4 BILLION impressions!
{% endhint %}


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